About the role
Reporting into the Head of Global Press and Communications, the role will require you to drive awareness for the RIXO brand globally through creative storytelling and communications.
Key Responsibilities;
- Drive the delivery of global fashion media relations to build the RIXO brand
- Build the brand’s reputation and promote product launches, seasonal campaigns, product collaborations and brand moments
- Take the lead on communication to deliver standout press placement and social media inclusion on relevant publication channels
- Have an excellent, global network of journalists and industry peers in the fashion space
- Secure regular media meetings and build / maintain relationships with key contacts to secure global media coverage Create and distribute press releases, media alerts, and other PR materials to relevant media outlets
- Actively seek new opportunities for the brand to be included in across traditional and non-traditional media, building brand presence globally - Manage media events, including securing attendance and ensuring post event result delivery and reporting
- Work with the Community team to amplify influencer / VIP activity in the press
- Work closely and collaboratively with all teams across the business to enable a well-informed press office
- Collaborate with the design team to brief and deliver press assets (press releases, collection media alerts etc) which positively and accurately portray the RIXO brand and product
- Manage PR and Affiliate platform reporting systems to report ROI of all PR activity and benchmark against planning and YOY tracking
- Management of media monitoring, media reporting, sample movement, couriers and tracking
- Communicate results internally, providing the business with regular press reports and updates
- Manage and support the PR intern
Requirements
- 4-5 years of experience in PR, with a focus on driving excellent media coverage
- Proven track record of success in developing and executing PR across multiple channels
- Previous PR experience, ideally in-house at a global fashion brand or working for a global fashion brand at a PR agency
- A self-starter and problem solver with an ability to take ownership of own workflow
- Organised and capable of working on multiple projects at once
- Strong communication and interpersonal skills
- Strong relationships with global, fashion media contacts and a good understanding of the global fashion & lifestyle media landscape
- Excellent written communication skills
- A good representation of the RIXO brand with a keen interest in the womenswear industry